PART III: TO WHOM ARE YOU LENDERING YOUR SOLUTION?.
I recall one time when i went to see co-founder of Maanisha ltd, Andrew Mahiga seeking some advice about my business. We sat in lounge and starting going through my business idea, then he asked me fundamental question, "Okay, i have seen your motive and problem you are solving but to whom are you targeting your solution?".
I replied bodly, "i think this solution will benefit everyone who wants it". He looked at me and smiled ,then said, "don't you think you will waste your time and resources doing what you want to do?".
Well, to me it was very hurtful reply because i didn't expect such answer from a man like Andrew, and he already knew i was so upset with my head looking down.
After a while he told me "always if you want to learn a valueable lesson it costs pain,but choice is yours whether to persevere or quit". He added "i know you are upset but i want to know if you are ready to learn or you want to leave my office?". With the sad face i said "i want to learn that's why am here".
He said, " well then let me teach you something important and simple about business, it's good to have the motive and solution but is more required to know the person you are trying to help,because not every solution will be beneficial to everybody".
He continued "business is all about operating at low cost and maximize revenue,in order to do that you have to be so specific about the people you want to target, it will help you in the following things,
i)To deeply know the people you are helping i.e their desires,concerns,dreams,hope and needs.
ii)It will give your solution a wide opportunity to expand in its' functionality of solving a problem
iii)It will help you to use right resources and minimize your costs of operations
iv)You will deliver exactly what that niche wants
v)It will increase your revenue
It was aaahh! moment for me. I felt something like lightening my mind with new set of experience because all i thought was motive and solution are enough, not realizing i was half way there. I said "wow i really i had no idea about this stuff,thanks to you Andrew i have something new in my business". Then he replied "if you left for being upset you would have regreted even more but thats is it for today".
This thought changed my life and helped me to become focused with what i do or want to do. I have met so many young people who want to initiates a business but when you listen to their ideas,are always general. To be specific in what you want to do is the first step to successful entrepreneurship. You have to carefully seat down and analyze the people you intend to help,this will much easy your work and build efficiency.
Here are several pointers to help you specifying people who will be helped by your solution,
i)What kind of gender you are helping, is it males or females?
ii)What type of people, is it men,children,women,old peoples ect
iii)Which people of country you are helping
iv)Which class you are helping, is it working class,business owners,self employed.
This will help you to narrow your costs of operation and maximize the impact of your solution.
I recall one time when i went to see co-founder of Maanisha ltd, Andrew Mahiga seeking some advice about my business. We sat in lounge and starting going through my business idea, then he asked me fundamental question, "Okay, i have seen your motive and problem you are solving but to whom are you targeting your solution?".
I replied bodly, "i think this solution will benefit everyone who wants it". He looked at me and smiled ,then said, "don't you think you will waste your time and resources doing what you want to do?".
Well, to me it was very hurtful reply because i didn't expect such answer from a man like Andrew, and he already knew i was so upset with my head looking down.
After a while he told me "always if you want to learn a valueable lesson it costs pain,but choice is yours whether to persevere or quit". He added "i know you are upset but i want to know if you are ready to learn or you want to leave my office?". With the sad face i said "i want to learn that's why am here".
He said, " well then let me teach you something important and simple about business, it's good to have the motive and solution but is more required to know the person you are trying to help,because not every solution will be beneficial to everybody".
He continued "business is all about operating at low cost and maximize revenue,in order to do that you have to be so specific about the people you want to target, it will help you in the following things,
i)To deeply know the people you are helping i.e their desires,concerns,dreams,hope and needs.
ii)It will give your solution a wide opportunity to expand in its' functionality of solving a problem
iii)It will help you to use right resources and minimize your costs of operations
iv)You will deliver exactly what that niche wants
v)It will increase your revenue
It was aaahh! moment for me. I felt something like lightening my mind with new set of experience because all i thought was motive and solution are enough, not realizing i was half way there. I said "wow i really i had no idea about this stuff,thanks to you Andrew i have something new in my business". Then he replied "if you left for being upset you would have regreted even more but thats is it for today".
This thought changed my life and helped me to become focused with what i do or want to do. I have met so many young people who want to initiates a business but when you listen to their ideas,are always general. To be specific in what you want to do is the first step to successful entrepreneurship. You have to carefully seat down and analyze the people you intend to help,this will much easy your work and build efficiency.
Here are several pointers to help you specifying people who will be helped by your solution,
i)What kind of gender you are helping, is it males or females?
ii)What type of people, is it men,children,women,old peoples ect
iii)Which people of country you are helping
iv)Which class you are helping, is it working class,business owners,self employed.
This will help you to narrow your costs of operation and maximize the impact of your solution.
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